Client: Allreal Generalunternehmung AG
Studio: WBG AG – Visuelle Kommunikation
The Toni-Areal used to be the manufacture for the yoghurt brand «Toni» and became in 2014 the housing for the Zurich University of the Arts, the Zurich University of Applied Sciences/ZHAW and for more than a 100 apartments in the upper part of the building. Allreal Generalunternehmung AG took care of the project development and realisation and asked WBG to develop a website for the marketing of the apartments.
The website uses the visual elements of the building’s front to define the navigation structure. Its colours are bright and fresh which is thought to represent the dynamic and young targeted people.
Together with Markus Bosshard, I took part in the concept, the creation, the production and the management of the project.