Graphic Design project
Role: Art Direction and Marketing; Type: Start-up; Tags: Corporate Identity, E-Commerce, Illustration, Motion Design, Packaging, SEO/Social Media Marketing, Webdesign; Year: 2013–2018
The Layda b is a fine female shoe with a precise mission: empower women to follow their natural beauty and authenticity.
In the role of Art Director, I participated in building the brand and marketing the shoe. This Start-up activity has been an important side project for five years and I decided to quit in November 2018 for personal reasons.
Meine Damen und HerrenDesign and Political Communication
Impact Hub BernCorporate Communication
LAYDA bCorporate Identity, E-Commerce, Illustration, Motion Design, Packaging, SEO/Social Media Marketing, Webdesign
FIFA World Football Museum ZurichFacade Display, Signage Design
Haus CapitolSpace Design