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FIFA World Football Museum
Signage and wayfinding

Client: FIFA Museum AG
Year: 2016
Studio: WBG AG – Visuelle Kommunikation


The new FIFA World Football Museum opened its doors on the 28th of February 2016. The building houses the museum, offices for the museum’s team and apartments on the upper floors. WBG was asked to create the museum’s signage and wayfinding system for the building, including all spaces outside the exhibition areas.

The concept was to work with shape and materiality in a way that is integrated in the architecture’s visual and tangible language and therefore communicates with clarity and consistence.

Together with Hans Grüninger, I took part in the concept, the creation, the production and the management of the project.